Avon UK Relaunches With Embrace Your Power

Avon is a world-class cosmetics and beauty company that inspires and empowers women across the globe. It offers a wide variety of innovative, high-quality products. It also offers an opportunity for business that is flexible and allows its employees to earn money based on their commitments, and to achieve financial independence.

Avon has 20 percent of its usage among health and beauty online customers. Its brand recognition is 86 percent in the UK.

Take control of your power

Avon UK has launched a Relaunch campaign with the theme "Embrace your power." The brand showcases women who are leveraging their strengths to make it happen. In a brand new ad on TV, Avon UK London beatboxer Hamzaa shares her story of finding her voice through music. She is wearing Avon's Hydramatic Matte Lipstick with a moisture-rich core of hyaluronic acids. The company hopes the ad uplifts women and helps them feel empowered.

The campaign comes as Avon aims to reach more customers and avonuk increase its market presence. Avon's omnichannel strategy includes launching its products on Amazon where more than 300 of them will be available. The company plans to reach younger consumers via social media platforms, such as TikTok or Instagram.

The brand's new platform, visual identity and creative approach were developed in collaboration with Wunderman Thompson UK. The brand's new global positioning "Embrace Your Power" comes from the belief that each woman has a unique power, but gender equality is often a barrier to it. Avon claims to empower women by allowing them to be independent and to connect through a community of beauty enthusiasts and by offering products that are aspirational at an unbeatable price.

Become an Avon ambassador

Established in 1886 by an entrepreneur and bookseller, Avon became famous for its female-centric business model, which included sales representatives (also known as 'Avon ladies') promoting products door to door. David H. McConnell's sense that women were his best customers that led him to establish the company, named after an iconic Shakespeare play ('Avon" comes from the Latin for beautiful woman).

The brand has a long-standing tradition of empowering both men as well as women to have financial independence. It has been involved in charitable endeavors such as funding breast cancer research. Its 130-year-old heritage includes the famous Ding-Dong campaign and continues to be a part of the present with a focus on high-quality products that are socially impactful and helping to advance economic empowerment.

If you are an Avon representative you'll have the ability to manage your business around your personal and family schedules. During the Avon's two week campaign period, you'll be able to order on any day of the week that's most convenient for you. It's recommended to pick a date and stick to it so that your customers can rely on you to deliver their items on a regular basis.

You'll also want to pick the time to have group meetings with your team members. These are great opportunities to share tips and ideas, and to help each other in growing their businesses. You'll have support and education available to aid you in your endeavor, along with rewards and incentives for your efforts.